Privacy
PRIVACY POLICY
This Privacy Policy explains how we collect, use, disclose and protect the Personal Information of our customers and website users (“you”), and describes the Personal Information we may collect from you. Personal Information includes any factual or subjective information, recorded or not, about an identifiable individual.
We do not knowingly collect Personal Information directly from children under the age of thirteen. The website is for a general audience and is not specifically targeted to or intended for use by children.
By accessing or using the website, you are accepting the practices described in this Privacy Policy, and you consent to our processing of your Personal Information as set out in this Privacy Policy.
Your contact information is used solely in accordance with this Privacy Policy, and we do not share or sell your data to third parties for unrelated marketing purposes.
What Information Do We Collect
We may collect and use your Personal Information to manage our relationship with you, to communicate with you, to obtain your feedback, to improve our products, to conduct research and marketing activities, and to comply with the law.
We collect and use several types of information that you provide, including:
Personal Information
Personal Information that we can use to directly or indirectly identify you, such as your name, mailing address, email address, telephone number, Internet Protocol (IP) address used to connect your computer to the Internet, username or other similar identifier, billing and account information, and any other identifier we may use to contact you online or offline.
Non-Personal Information
Non-personal information is information that does not directly or indirectly reveal your identity or directly relate to an identified individual, such as demographic information or statistical or aggregated information.
Usage Information
Usage information includes your login information, IP address, browser type and version, time zone setting, browser plug-in types and versions, operating systems and platforms, information about your Internet connection, the equipment you use to access the Website, and usage details.
Website Interaction Information
Non-personal details about your Website interactions, including the full Uniform Resource Locators (URLs), clickstream to, through and from our website, page response times, download errors, page interactions, time spent on pages, methods used to browse away from pages, and telephone numbers used to call customer service.
Customer Profile and Identity Information
We may create and maintain customer profiles by combining information collected from our websites, dealership operations, service records, customer accounts, marketing interactions, communications, vehicle transactions, and other lawful sources.
These customer profiles may include identifiers, transaction history, vehicle ownership information, service history, communication preferences, website interactions, and marketing engagement information.
We use these profiles to better understand customer needs, improve products and services, personalize customer experiences, measure advertising effectiveness, and communicate more effectively with customers.
How We Collect Information
Information You Provide to Us
The information we collect directly from you may include:
In-Store: When you visit one of our stores, we may ask you for certain information while you interact with one of our representatives. This may include contact information, payment information, product information and other information you provide when you purchase a vehicle or service from us, and when you finance your lease or purchase through our partners, including your name, email address, address, phone number and financial information.
Online Accounts: If you sign up for an online account through the website, we may ask you to provide your username, password, email address, phone number, payment card information, product preferences, past purchases.
Marketing Communications: If you would like to receive marketing communications from us, you may do so by signing up on the website or in our stores. We will ask you to provide your email address or phone number so we can send you marketing materials.
Communicating with Us: When you contact us about a customer service issue, or to make other inquiries, we collect the content of those communications, and any additional information about the method of communication such as phone, SMS, email, chat, or through social media platforms. For example, if you email us, we will collect your email address, if you send us a text message, we will collect your phone number, and so on.
Loyalty & Rewards Programs: If you enroll in a loyalty or rewards program, we collect information such as your name, email, telephone number, or mailing address to track your rewards and allow you to redeem them across our brands.
Other information You Provide Online: This includes information provided when you subscribe to our service, post material, or request further services, such a quote. We may also ask you for information when you enter a contest or promotion sponsored by us, and when you report a problem with our website.
Data Technologies
We use various technologies such as cookies, local shared objects, and web beacons (“Data Technologies”) that automatically collect Information on how you use our site and improve your browsing experience.
Cookies are small identifiers sent from a web server and stored on your device. Local shared objects may be used to store preferences or display content based upon what you have viewed. Web beacons link web pages to web servers and their cookies.
We may use these technologies to collect information about your online activities over time and across third-party websites and online services.
We also use customer data platform (CDP) technologies and related marketing technologies to collect, organize, analyze, and activate customer information obtained through our websites, dealership operations, marketing systems, service records, communications, and other business systems.
These technologies may be used to associate information collected across multiple devices, browsers, sessions, communication channels, customer accounts, vehicle purchases, service appointments, and other interactions.
This process, sometimes referred to as identity resolution or profile unification, helps us better understand customer relationships, improve customer experiences, personalize communications, measure advertising effectiveness, perform attribution analysis, and support business operations.
To learn more or opt out of tailored advertising, please visit the Digital Advertising Alliance of Canada Opt-Out Tool.
Information We Collect About You from Third Parties
We may engage third parties to provide services on our behalf. These parties must keep your Personal Information confidential and only use it for authorized purposes.
We may also collect information from marketing partners, public databases, publicly available social media pages, analytics providers, and other third parties with whom we work.
While using the website, your computer may connect to third-party servers that are not under our control. These third parties may collect Personal Information about you and are governed by their own privacy policies.
During use of the website, data may be transferred outside of Canada and may be subject to the laws of those jurisdictions.
Some of our analytics providers, advertising partners, technology providers, and service providers may process information in the United States or other foreign jurisdictions. As a result, Personal Information may be accessible to courts, regulators, law enforcement agencies, or national security authorities in accordance with applicable laws in those jurisdictions.
Advertising, Analytics, and Measurement Technologies
We use analytics providers, advertising platforms, marketing service providers, and customer data technologies to understand customer behaviour, improve our services, personalize communications, measure advertising effectiveness, and improve customer experiences.
These technologies may collect information regarding website visits, online activity, lead submissions, vehicle purchases, service appointments, marketing interactions, and other customer engagements.
In certain circumstances, we may use customer identifiers such as email addresses, telephone numbers, customer account identifiers, lead identifiers, or similar information for advertising measurement, customer matching, conversion tracking, attribution analysis, audience suppression, audience creation, and remarketing activities.
Where supported by the receiving platform, identifiers may be transformed through hashing, pseudonymization, or similar privacy-enhancing technologies before being transmitted to advertising or analytics providers.
Hashed identifiers may be used to help advertising platforms determine whether an individual who interacted with advertising later completed a website inquiry, service appointment booking, vehicle purchase, vehicle service transaction, or other business activity.
We do not provide personal information to advertising partners for their independent use. Information shared with such providers is used solely for authorized business, advertising, measurement, and analytics purposes.
Google Analytics
We use Google Analytics and related analytics services to help us measure website traffic and usage trends.
Google Analytics may collect information regarding your use of the website, including website interactions, browser information, IP address, referring websites, pages visited, and time spent on the website.
You can learn more about Google’s privacy practices and opt-out features through Google’s available privacy controls and browser tools.
Meta (Facebook and Instagram) Technologies
We use Meta technologies, including Meta Pixel and related services, to understand advertising effectiveness and improve marketing performance.
Information collected through Meta technologies may be used to support audience creation, audience suppression, advertising measurement, conversion tracking, attribution analysis, and remarketing activities.
Microsoft Advertising Technologies
We use Microsoft Advertising technologies, including Universal Event Tracking (UET), to understand website usage and advertising performance.
Information collected through Microsoft Advertising technologies may be used for audience management, attribution measurement, advertising optimization, conversion tracking, and performance reporting.
Information We Create Ourselves
We may aggregate and/or anonymize Personal Information so that it no longer identifies an individual.
We may use aggregated or anonymized information for analytics, research, operational improvement, and other lawful business purposes.
How We Use Your Information
We use your information, including Personal Information:
- To present the website and its contents to you.
- To provide products and services that you request.
- To improve the website, products, services, customer relationships, and customer experience.
We may also use information:
- To create and maintain unified customer profiles across our business systems;
- To associate information collected through different devices, browsers, sessions, and communication channels;
- To personalize content, offers, advertising, promotions, and communications;
- To measure and improve the effectiveness of advertising and marketing campaigns;
- To perform attribution analysis and conversion measurement activities;
- To create audience segments for advertising and marketing purposes;
- To better understand customer journeys across online and offline interactions.
How We Share Your Information
We only share your information as described in this Privacy Policy and do not sell Personal Information to third parties for their independent marketing purposes.
Sharing With Our Partners
We may provide your information to affiliated companies, service providers, advertising partners, analytics partners, vehicle manufacturers, financing providers, and other authorized third parties in connection with our business operations.
We may share information with service providers, analytics providers, advertising platforms, customer relationship management providers, and marketing technology providers that assist us with customer data management, identity resolution, analytics, audience management, conversion tracking, attribution measurement, customer communications, and marketing activities.
Where appropriate, identifiers may be hashed, pseudonymized, aggregated, or otherwise transformed before disclosure.
We may also share information with manufacturers and financing institutions involved in your vehicle purchase or lease, subject to your consent where required by law.
Information Security
We are committed to protecting the confidentiality, integrity, availability and privacy of your Personal Information. We have put appropriate physical, technological and procedural security measures in place designed to help prevent your Personal Information from being lost, used, modified or accessed in an unauthorized way, or improperly disclosed.
Data Retention
We will retain your Personal Information for as long as it is needed: 1) to provide the products and services that you have requested; 2) to communicate with you about a purchase or a request you have made to us; 3) to manage your choices and rights you have exercised pursuant to this Privacy Policy; 4) to enable you to maintain an account with us; 5) to comply with our legal and regulatory obligations and to demonstrate compliance, and 6) to resolve disputes and to enforce our rights and agreements.
We may retain non-personal information that has been sufficiently aggregated or anonymized for a longer period.
Once the retention period is over, we will dispose of your Personal Information as provided for in our internal record retention and destruction policy.
Access and Rectification Requests
You have the right to request and to have access to your Personal Information that is held by us. You can also request that your Personal Information be rectified if it is inaccurate, incomplete or equivocal or if its collection, communication or storage is not authorized by law.
We will respond to every request for access and rectification within 30 days of receiving the written request. If we refuse to provide access to or rectify your Personal Information, we will tell you the reasons for the refusal, subject to the restrictions prescribed by law.
SMS and Email Communications – Opt-In Terms
By choosing to opt in, you agree to receive communications from Subaru City, including:
- Service appointment reminders
- Vehicle service status updates
- Lease or financing notifications
- Promotional offers and dealership events
- General account-related messages
These communications may be sent via SMS or email. Message frequency will vary depending on your interaction with us. Standard message and data rates may apply based on your mobile carrier.
You can opt out of receiving marketing and informational messages at any time by replying STOP to an SMS message. For support, reply HELP or contact us directly at [email protected]
Consent to receive marketing communications is not a condition of purchasing a vehicle, obtaining financing, receiving service, or participating in dealership programs.
You may withdraw your consent to receive marketing communications at any time using the unsubscribe mechanism included in communications or by contacting us directly.
HOW TO CONTACT US
Company Information
Subaru City
17708 111 Ave NW, Edmonton, AB T5S 0A2
Telephone: 833-362-8847
Email: [email protected]
Privacy Team
CanadaOne Auto
5th Floor – 10240 124 Street, Edmonton, AB T5N 3W6.
Email: [email protected]