Christmas in August at Subaru City: Get Ahead of Winter Early!

Christmas in August at Subaru City: Get Ahead of Winter Early!

Posted on August 1, 2025

Here at Subaru City, we’re turning the calendar upside down with an exclusive event that brings a bit of holiday cheer to the summer heat.
 
Christmas in August is our way of giving back to Edmonton drivers — and helping you get a jumpstart on winter preparedness.
 
For a limited time, when you buy your winter tires now, you’ll get one full season of FREE tire storage. That means no hassle, no clutter in your garage, and one less thing to think about when the snow starts falling.
 

Why August Is the Smartest Time to Buy Winter Tires

In Edmonton, it’s not a matter of if winter will come early — it’s when. Temperatures can dip sharply in September, and October often brings the first signs of frost or snow. That’s why proactive drivers are already thinking about their cold-weather tires while the sun’s still shining.
 

The Benefits of Buying Early:

• Avoid Peak Season Delays: Beat the seasonal tire change rush and secure your preferred appointment time.
• Early-Bird Pricing: Tire costs often increase closer to winter. Buying now can save you money.
• Wider Selection: Get first pick of tire brands and styles suited to your specific Subaru model.
• Peace of Mind: Know your tires are ready and waiting when the time comes to switch them out.

 
By locking in your purchase now, you’ll not only be ahead of the weather curve — you’ll also benefit from Subaru City’s added value with complimentary storage.
 

The Science of Winter Tires: Why They Matter

Subaru vehicles are engineered for traction, stability, and safety, and they really shine in snowy, icy conditions. But even the best AWD system benefits from the added grip of winter tires.
 

Why winter tires are essential:

• Rubber compounds remain soft in freezing temperatures, maintaining traction on cold pavement.
• Deeper tread patterns and unique siping improve grip on snow and ice.
• Shorter braking distances compared to all-season tires — a key safety factor.

 
Whether you're navigating icy downtown intersections or winding country roads outside Edmonton, winter tires paired with Subaru’s symmetrical all-wheel drive offer unmatched control and confidence.
 

Free Tire Storage — A Winter-Prep Game Changer

Storing a full set of off-season tires isn’t easy for most homeowners. Space can be limited, and improper storage (exposure to heat, moisture, or sunlight) can shorten tire life.
 
That’s why Subaru City offers free tire storage for one season with every qualifying winter tire purchase made during our Christmas in August event.
 

Tire storage at Subaru City includes:

• Climate-controlled storage to protect your investment
• Secure, off-site location monitored and maintained by trained technicians
• Convenient seasonal changeover scheduling
• No lifting, no mess, no hassle

 
We take care of the details, so all you have to do is enjoy the drive — and the extra space in your garage.
 

Subaru City: Your Winter Tire Experts in Edmonton

At Subaru City, we don’t just sell vehicles — we support our drivers year-round with premium service and advice. Our certified service advisors are tire experts who can help you choose the ideal winter tires based on your driving habits, budget, and specific Subaru model.
 
Whether you're behind the wheel of an adventurous Outback, a versatile Forester, or a performance-driven Crosstrek, we’ll match you with a set of tires that complement your driving experience and meet the demands of Alberta winters.